Todd C. Norell
President & CEO
Todd has over 35 years of progressive experience in the Commercial, Industrial, Retail and Medical Office construction industries. Prior to founding OptoMed Design & Construction, he worked for some of the most successful construction firms in the United States and has held the positions of Vice President, Operations Manager, Project Executive, Sr. Project Manager, Project Manager, Assistant Project Manager, Project Engineer, and Estimator. Todd began his construction career hands-on through field experience in concrete forming and as a rough & finish carpenter.
Todd is extremely well-versed in all aspects of estimating, pre-construction, project cost control, risk management, staff oversight, and multi project administration. Todd thoroughly emphasizes a company-wide focus on the integration of state of the art sustainable design & construction concepts combined with proven project cost control measures.
Over the years, Todd has successfully completed numerous Optometry, Dental, Medical Office and Retail projects of all types. Through his leadership, OptoMed Design & Construction is thoroughly capable in the planning and execution of ~
- Comprehensive interior and exterior upgrades/renovations
- Complete new build-outs, ground-up or tenant improvement
- Existing facility modernization (furnishings, finishes & equipment)
- Upgrading of retailing capabilities to optimize showcasing of modern product lines
- Seismic event preparation, retrofit & repair
- High efficiency Lighting, HVAC & Plumbing integration & facilitation
Mr. Norell graduated from California State University, Long Beach with a Bachelors Degree in Industrial Technology / Construction Management – 1983.
Alex P. Shipp
VP Business Development
Alex Shipp has extensive experience in virtually every facet of the construction industry. During his 25 year tenure as a Senior Level Manager and Principal he has developed a well refined construction knowledge base. He has always demonstrated the ability to deliver projects and assignments on time, within budget, and beyond client expectations.
Prior to joining OptoMed Design & Construction, Alex built a successful track record in the commercial and industrial construction sectors – from a hands-on role through senior level executive management. This breadth of experience allows him to demonstrate a thorough understanding of the industry across all levels and during all project phases – from preconstruction through final turnover.
As the VP of Business Development, Alex works closely with the client and other key members of the project team to help set early goals and always seek out the most efficient pathway to developing constructive and cost effective project solutions. He is extremely knowledgeable in the areas of optometric and medical equipment technologies and design configuration options. He is also adept at assisting in the setup of a “new practice” facility as well as the renovation and transformation of an existing one to a “state of the art” condition from the perspectives of service functionality and modern Retailing & Product Display optimization.
Alex has successfully planned and managed new and renovation projects of all sizes and all levels of complexity. He is proud to maintain ongoing networking and access to current industry insights from numerous Optometric, Medical and Dental practitioners for whom we have done projects for, and continue to assist in the long term operational maintenance of their facilities and practices.
Mr. Shipp graduated from the University of Colorado at Boulder with a Bachelor’s degree in Economics & Finance. 1993